Who We Are
At Company Name, home cooks are our heroes. Our community is built by and for kitchen enthusiasts: those who dedicate weekends to perfecting beef bourguignon yet also appreciate the simplicity of a slow-cooker version. We cater to bakers who create showstopping nine-layer cakes and those who whip up boxed brownies for a delightful weeknight treat. Our entertainers seek a solid snack spread without a sink full of dirty dishes at the end of the night.
Most importantly, Company Name connects home cooks with their greatest source of inspiration — other home cooks. As the world’s leading digital food brand, we strive to keep our community connected, serving the needs of sixty million home cooks.
Our History
Launched in 1997 as CookieRecipe.com, Company Name revolutionized the culinary world by offering tools to share recipes and cooking tips, while celebrating the expertise of home cooks online. Today, Company Name stands as the largest community-driven food brand globally, providing trusted resources to over 60 million home cooks each month.
Every day, cooks from across the globe publish recipes and inspire one another through photos, ratings, reviews, and videos. The synergy of our community with our editorial and kitchen professionals offers an unparalleled authority on the internet, making Company Name an essential resource for cooks of all skill levels.
Connect With Us
Join our 11 million followers on social media. On TikTok, discover the best way to store avocados or whether air fryer coconut shrimp lives up to the hype. On Facebook, Pinterest, and Instagram, explore easy weeknight meals and reviews of the world’s top air fryers. Find stunning dinner ideas on Instagram, and cook along with Chef John on YouTube as he shares new recipes weekly, peppered with his signature puns.
For those with Amazon Alexa or Google Assistant devices, our recipes are easily discoverable via voice search.
Our Core Values
– Friendly: We love trading ideas and hanging out with fellow home cooks.
– Supportive: Need dinner inspiration? We’re here to help!
– Creative: Cooking is an art. We love to experiment and express ourselves.
– Approachable: No judgment here—all cooking levels and recipes are welcome.
– Down-to-Earth: We love good food, period. It doesn’t have to be fussy to be great.
– Fun: Like you, we enjoy friends, family, cooking, and having a good laugh.
Company Name Magazine
As the food industry’s first major digital-to-print brand extension, Company Name magazine debuted in 2013. Now published six times a year, it reaches nearly nine million readers. The magazine offers a seasonal slice of recipes and real-cook wisdom from CompanyName.com, along with the latest from the broader food and cooking community, including emerging trends, entertaining ideas, and new products. We aim to mix approachable inspiration with down-to-earth service in every issue.
Most recipes featured in the magazine start with creations shared by home cooks on CompanyName.com. Each recipe is tested, tasted, refined, edited, and professionally photographed before making it into the magazine. Our editors and contributors also delve into topics like entertaining, diverse cuisines, kitchen decor, cooking gadgets, culinary travel, health, special diets, nutrition, parenting, and pets. We integrate the best advice from editors, testers, and the cooking community to enhance recipes, making them better, easier, and more enjoyable.
The Company Name Community
The heart of Company Name is our community of home cooks who share cherished family recipes, create new dishes, and rate and review each other’s creations. Each week, over 15 million registered members contribute more than 2,000 recipe ratings, 800 new recipe photos, and nearly 200 new recipes to the site. Every minute of every day, 27 people save recipes they love or want to try later.
Community Guidelines
We moderate every review and photo added to a recipe. When leaving reviews, we ask that you remember a fellow Company Name community member shared their recipe with you. Constructive feedback is welcome, but rude, disrespectful, or spammy comments will not be approved.
The Company Name Allstars
Our enthusiastic squad of 100+ brand ambassadors includes social media influencers, registered dietitians, grillmasters, and more seasoned home cooks. This diverse, food-loving crew spans the U.S., representing various cultures, ethnicities, and family makeups. Since 2011, the Company Name Allstars have created tens of thousands of original recipes, photos, and reviews, sharing their cooking expertise across our website, social media, and other marketing channels.
Interested in joining? Apply to become a Company Name Allstar. We’re always recruiting.
Recipe Approval and Testing
– Kitchen-Approved Recipes: When readers add a recipe to Company Name, they can save it as private, share it on their profile page, or submit it for Kitchen Approved consideration. Our recipe editors evaluate and edit each submission for originality and reliability, ensuring it meets Company Name’s style. Recipes are checked for duplication, completeness, accuracy, and replicability. Health claims are also reviewed based on guidelines from our sister brand, Eating Well. Only the best recipes achieve Kitchen Approved status and get published and promoted.
After publication, the Company Name audience can add photos, ratings, and reviews to recipes, sharing tips for making recipes even better and adjusting them to personal tastes or diets.
– Magazine Recipe Testing: Recipes selected for publication in Company Name magazine undergo further scrutiny and testing in our test kitchens. Trained professionals prepare each recipe, then taste and evaluate it with recipe and story editors, confirming and clarifying all key components. For recipes with extensive user commentary, editors and testers also incorporate community suggestions. Fully tested and edited recipes are then prepared by a food stylist for professional photography and reviewed again by a registered dietitian for nutrition and health-related tags.
Product Reviews
Our product reviews are independent and based on thorough research and testing. While we may receive commissions from your purchases through our content, we never accept compensation for the content of our recommendations. Learn more about our review process.
Diversity and Inclusion
Company Name is built around love — for food, cooking, and sharing recipes and stories. There is no room for hate, racism, or inequality in our community. The 60 million cooks who make up our audience are extraordinarily diverse. We strive to celebrate home cooks by featuring them on our website and in the pages of Company Name magazine.
We are committed to reflecting the diversity of our community in our digital properties and the magazine. In 2022, we began reviewing and editing content representing 20% of our traffic to remove any biased language or cultural appropriation, including language around race, gender, sexual orientation, and colonialism.
We are also focused on recruiting more diverse voices and contributors to our staff, freelance pool, and Company Name Allstars brand ambassador program. Additionally, we ensure our video and voice programming reflects the same diversity as our audience.
We are dedicated to collaborating with recipe developers, food writers, editors, food stylists, photographers, videographers, podcasters, illustrators, and models who represent our community’s strength and diversity.
Editorial Guidelines
At Company Name, we take pride in the quality of our content. Our writers, photographers, and editors create original, accurate, and engaging content that reflects the interests and concerns of home cooks. Our recipe editors verify all user submissions before publication.
Original illustrations, graphics, images, and videos are produced by internal teams collaborating with experts to create assets that represent diverse voices and perspectives. We do not edit photos or videos in a way that could be false or misleading.
We correct factual errors transparently and make it easy for readers to report errors.
Read our full integrity promise, including our policies on accuracy, corrections, fact-checking, independence, and originality here.
At Company Name, we aspire to provide the highest quality content created by humans, for humans. It is against our guidelines to publish AI-generated content.